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 About the Heart Rhythm Advocates Foundation

The Heart Rhythm Advocates Foundation (HRAF) is the charitable and educational arm of Heart Rhythm Advocates (HRA). As a 501(c)(3) organization, we equip the electrophysiology (EP) community with clear, practical education that improves access to timely, evidence‑based rhythm care. We translate complex topics in third party coverage, procedural coding, care management documentation, and payor reimbursement into skills EP professionals can use every day, while also funding public education, safety initiatives, community outreach, and leadership opportunities. The Foundation’s focus is on supporting the business of EP, with an emphasis on health policy, health economics, reimbursement, and coding. Educational opportunities, hosted in conjunction with the Heart Rhythm Society, are designed for all EP professionals (physicians, APPs, administrators, coding/billing teams, fellows and industry members).

 

Our belief: When EP professionals are empowered with information and participate in advocacy - more patients receive the right care at the right time.

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Vision

To end death and suffering due to heart rhythm disorders.

Why Advocacy & Reimbursement Education Matters for EP

Patient access hinges on process and policy. Policies directly impact whether patients receive ICDs, ablations, remote monitoring, and other therapies without delay.

What We Do

HRAF collaborates with partner organizations to host and fund programs that advance advocacy and policy education and access across four pillars. (Gifts to HRAF generally support charitable and educational activities and may be tax‑deductible; consult your tax advisor.)

 

  1. Educational Programs

    • Courses, workshops, and practical resources focused on the business of EP – including health policy, health economics, reimbursement, and coding for the entire EP team.

  2. Public Safety Initiatives

    • AED/CPR awareness and training campaigns; community education on arrhythmia warning signs and when to seek specialty care.

  3. Community Outreach

    • Regional events to support advocacy education, including in-person opportunities to participate in health economics and policy education.

  4. Scholarships and Grants

    • Support for emerging EP professionals to attend educational programs and develop tools that improve health economic literacy and the business of professional practice.

    • Educational content development and dissemination in alignment with HRA/HRS priorities.

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HRS Leadership Institute Collaboration

In collaboration with HRS, HRAF supports Leadership Institute curriculum that advances the business of EP by integrating health policy, economics, reimbursement, and coding into leadership development for the entire EP ecosystem.

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Curriculum centers on the business of EP, with emphasis on:

  • Health policy and advocacy literacy

  • Health economics and practice sustainability

  • Reimbursement guidelines

  • Coding fundamentals

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Industry Advocacy Council

The Heart Rhythm Advocates Foundation organizes the Industry Advocacy Council, a collaborative forum of industry stakeholders committed to leveraging their infrastructure and resources to advance education on the business of EP. The Council partners with HRAF to broaden education across the EP community on critical issues in health policy, health economics, reimbursement, and coding. These factors ultimately influence how and whether patients can access the innovations and technologies that improve outcomes. The Council’s purpose is education and dialogue; it supports a balanced system that serves patients, clinicians, and sustainable practice.

How HRAF Works with HRA & HRS

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HRAF (Foundation)

Charitable and educational programs that build advocacy literacy and practical reimbursement skills for EP professionals, plus public education and outreach, and organization of the Industry Advocacy Council (education‑focused collaboration

with industry).

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Heart Rhythm Advocates (HRA)

Advocacy initiatives and stakeholder engagement carried out in line with applicable policies and regulations.

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Heart Rhythm Society (HRS)

Scientific leadership, education, clinical guidelines, for the EP professional community and

public forums.

Is the Foundation political?

HRAF provides non‑partisan education and tools that help EP professionals navigate coverage and payment and engage responsibly with decision‑makers.

Does the Foundation lobby?

HRAF focuses on education and literacy. Advocacy activities are coordinated with appropriate entities and conducted in compliance with applicable regulations and organizational policies.

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